Think for a moment about the iconic roadside fruit stand. You're driving along a country biway on a weekend afternoon, thrilling the kids with the missing-stomach feeling that comes from a fast climb over a hill - when you come upon an awning-draped shed stacked high with bushels of apples - green, red, yellow and combinations on broad bleachers. You see more produce on tabletops - peaches, plums, corn - and you HAVE to pull over.Once you clamber out of the car you're greeted by the smiling face of the proprietor, who offers the kids a sample of a home-baked sugar cake, or a taste of a whoopie pie. You leave with arms loaded with treats, some healthy and some a bit sinful, and continue on your way.
Now imagine that little roadside farm stand growing, and growing, and growing. The smiling staff is still there, and the selection of treats expanded to include pies, specialty cakes, coffee and a deli, and even some gift items. You grab some lunch and park yourself to eat in the greenhouse, among the growing plants. It's dino day today, and your 7-year-old has a fresh dinosaur painting on her cheek and a dino balloon animal (complete with vicious magic-marker dinosaur teeth) perched on the edge of the table.
Brown's Orchards and Farm Markets started out as that roadside stand, and today it is a two-location destination for people who love fresh produce and baked goods, plants and gifts. It's also a spot where suburbanites and city folk can recapture a bit of the homespun feeling of life in the country. If you're lucky you can shake the hand of Stan Brown - patriarch, farmer and businessperson - or Dave Brown, the next generation of leadership, who is helping to integrate new-era technology and business practices to take the company to its next level of achievement.
Even though Brown's has grown substantially over the years, you can still feel the heart, the country community, the family vibe in the staff there. It doesn't happen by accident. At a recent employee appreciation dinner one of the staffers was crowned "Queen Bee" for her smiling face and her willingness to engage in such customer-pleasing activities as wearing a costume or a silly hat. At the same dinner, employees and their families were shown a video and slide presentation featuring them - mugging, smiling, even play napping - all in good humor and affection for the extra touches they bring to work every day.
When you're with the Browns you never get the sense that this is a management technique, strategically employed to keep employee turnover low and productivity high. This is the real deal. When employees were recognized at the dinner for longevity in employment, the longest tenure celebrated was fifty years. Fifty. Five-zero. You don't keep staff engaged that long unless the caring is genuine and the environment nourishing.
I suppose that a farm market is intended to be a happy place, a family place. If that's the case, then Brown's should be the picture on the poster. If you're anywhere in York County and can get to Loganville on the Susquehanna Trail, or to Emigsville on North George Street, you probably already know about Brown's. You and your parents, and perhaps even their parents go there. But if you haven't been there yet, or you are in need of a dose of that hometown family feeling, get yourself to Brown's. And tell Stan and Dave we said hello.















